How to start selling and what prevents a product from appearing in the storefront

Become a seller

A company can sell immediately. A private individual who selected "I'm buying" clicks "Become a seller" on the dashboard — the seller sections will open.

What's needed for a product to appear in the storefront

A product can be created immediately, but buyers will only see it when everything is completed in order:

• Phone number confirmed via SMS.
• Verification passed: identity for a private individual, company verification for a company.
• Stripe payment processing is connected in the "Finance" section. Not required if the seller settles with buyers directly (this happens in countries where Stripe doesn't operate).
• Address specified — the product ships from this address.
• Product weight specified (for products with variants — for each variant). Exception — pickup and virtual goods.
• HS code present if the product is shipped abroad.
• Product is within the tariff limit (Free — 5 products in the storefront).

The cabinet itself shows what's missing: a bar above the product list, a message after saving, and "!" in the menu.

Readiness for sale

On the dashboard there's a bar "Readiness for sale: N out of M". Profile, warehouse, and delivery countries are mandatory. "Own delivery" is mandatory only if the warehouse is in a country where the platform itself doesn't consider delivery and there's no own carrier key. Otherwise, the buyer will see "delivery to be clarified".

Why a product is not visible

• One of the steps above has not been completed.
• Product exceeds the tariff limit — it's saved but hidden. It will return when the tariff allows.
• Vacation mode is enabled.
• No stock available.
• HS code has been sent to the administrator for review — until confirmed, the product is only sold in its own country and customs union.
• Product deleted — it's hidden and will be permanently deleted in 3 days, until then it can be restored.